兆元 Tera｜《道譯有道——藏在譯名裏的香港故事》Words as a Way: Translating Hong Kong

ABOUT THE BOOK

內容簡介

Every translated name is a linguistic fossil of Hong Kong.

香港開埠百載華洋雜處，無論街道、建築、機構、器物名稱，乃至各種官方民間文案，幾乎全須中英對譯。譯名恍如我城肌理的「語言化石」，印證東西文化交匯，折射出語音、民族與社會意識的碰撞。

本書從譯者視角出發，聚焦生活中常見的雙（多）語名稱，解密語言轉換背後的文化邏輯、翻譯策略與身份表述，引領讀者遊走於語用學、翻譯理論之間，分享「譯名」如何成為文化與威權的無形角力場。

The everyday bilingual names of streets, buildings and foods are linguistic fossils; through a translator's eye, they reveal Hong Kong's story anew.

Since the city's founding more than a century ago, East and West have mingled here, and nearly every name — of streets, buildings, institutions and objects, alongside all manner of official and everyday texts — has had to pass between Chinese and English. These translated names are the "linguistic fossils" of our urban fabric, bearing witness to cultural exchange and refracting the collisions of sound, ethnicity and social consciousness.

Writing from a translator's perspective, the book focuses on the bilingual (and multilingual) names woven through daily life, unlocking the cultural logic, translation strategies and expressions of identity behind each act of linguistic conversion. It invites readers to wander between pragmatics and translation theory, and to see how a "translated name" becomes an invisible arena where culture and authority quietly contend.

街道 Streets

由彌敦道到新蒲崗八街，街名裏的殖民與本土。

地方 Places

吐露港、大嶼山、西貢——山海之名的來歷與想像。

III

商場 Malls

商場命名學：一個名字如何令你行入去。

屋苑 Estates

公屋之詩與私樓之夢，兩種命名、兩種香港。

餐牌 Menus

茶餐廳的翻譯藝術：一杯鴛鴦如何走出香港。

戲名・馬名 Titles & Horses

電影譯名與馬會馬名——玩字的最高境界。

HONG KONG BOOK FAIR 2026

書展活動

Meet the author at the Hong Kong Book Fair

7.17FRI 11:00–12:00

活動① 道譯有「樂」簽書會 Book Signing

📍 1D-C02 中華書局攤位 ChungHwa Book Booth

7.17FRI 19:00–20:30

活動② 新生代在寫甚麼？——青年作家新書分享會 Young Writers' Panel

📍 S226–227 會議室 Conference Rooms・與其他年輕作家對談 In conversation with fellow young authors

7.18SAT 14:30–15:30

活動③ 個人分享會 Author Sharing Session

📍 1B-E16 香港青年協會攤位 HKFYG Booth・輕鬆分享創作背後的故事 Behind-the-scenes stories in a casual setting

歡迎出席任何一場（或多場！）。如方便，請透過 Facebook / Instagram 私訊或電郵告知出席場次及人數，例如「活動2+3，共3位」。
All are welcome! If convenient, please DM or email which session(s) you'll attend and how many are coming, e.g. "events 2+3, total 3 pax".

ABOUT THE AUTHOR

作家簡介

Through the eyes of a translator, the heart of a copywriter

兆元Tera

兆元 Tera（李俊儀），畢業於港大文學院，主修翻譯研究與比較文學，鍛造了對雙語轉譯與文化意涵的敏銳觸覺。其後於廣告公司及出版機構累積實戰經驗，四年前創立翻譯與文案工作室，將語言熱情化為精準生動的創作，致力搭建溝通橋樑。

專業生涯的重要轉折，是獲邀負責《末代港督的告解》中譯本審校。這項工作讓她深刻體會到翻譯在歷史傳承與身份建構中的關鍵作用，必須在宏大敘事與個人情感間取得平衡。

十二年的學術訓練、實戰打磨與創業歷練，塑造了她觀看城市的獨特視角。本書以翻譯者之眼、文案人之心，引領讀者解讀香港不同層面無數譯名背後恍若「微型文化現場」的故事，探討其中蘊含的翻譯巧思、歷史對話與身份認同，也盼與讀者分享這份對文字、對城市深層文化密碼的熱情。

Tera (LI Chun-yi, Jenny) graduated from the Faculty of Arts at the University of Hong Kong, majoring in Translation Studies and Comparative Literature — a foundation that honed her sensitivity to bilingual transfer and cultural meaning. She went on to gain hands-on experience at advertising agencies and publishing houses, and four years ago founded her own translation and copywriting studio, turning a passion for language into precise, vivid work that builds bridges of communication.

A defining turn in her career was being invited to serve as reviser for the Chinese edition of First Confession（《末代港督的告解》）, an experience that brought home to her the pivotal role of translation in historical memory and identity. Twelve years of academic training, professional practice and entrepreneurship have shaped her distinctive way of reading the city. Through the eyes of a translator and the heart of a copywriter, this book leads readers to decode the stories hidden within Hong Kong's countless translated names — small "micro cultural sites" of translation craft, historical dialogue and identity.

《道譯有道
——藏在譯名裏的香港故事》