2026年7月10日出版 Published 10 July 2026
非凡出版（中華書局）× 香港青年協會 HK$148
插畫取自本書章節扉頁，由作者親繪
Illustrations from the book’s chapter frontispieces, hand-drawn by the author
香港開埠百載華洋雜處，無論街道、建築、機構、器物名稱，乃至各種官方民間文案，幾乎全須中英對譯。譯名恍如我城肌理的「語言化石」，印證東西文化交匯，折射出語音、民族與社會意識的碰撞。
本書從譯者視角出發，聚焦生活中常見的雙（多）語名稱，解密語言轉換背後的文化邏輯、翻譯策略與身份表述，引領讀者遊走於語用學、翻譯理論之間，分享「譯名」如何成為文化與威權的無形角力場。
The everyday bilingual names of streets, buildings and foods are linguistic fossils; through a translator's eye, they reveal Hong Kong's story anew.
Since the city's founding more than a century ago, East and West have mingled here, and nearly every name — of streets, buildings, institutions and objects, alongside all manner of official and everyday texts — has had to pass between Chinese and English. These translated names are the "linguistic fossils" of our urban fabric, bearing witness to cultural exchange and refracting the collisions of sound, ethnicity and social consciousness.
Writing from a translator's perspective, the book focuses on the bilingual (and multilingual) names woven through daily life, unlocking the cultural logic, translation strategies and expressions of identity behind each act of linguistic conversion. It invites readers to wander between pragmatics and translation theory, and to see how a "translated name" becomes an invisible arena where culture and authority quietly contend.
由彌敦道到新蒲崗八街，街名裏的殖民與本土。
吐露港、大嶼山、西貢——山海之名的來歷與想像。
商場命名學：一個名字如何令你行入去。
公屋之詩與私樓之夢，兩種命名、兩種香港。
茶餐廳的翻譯藝術：一杯鴛鴦如何走出香港。
電影譯名與馬會馬名——玩字的最高境界。
🗓 9月13日（日）16:00–17:00 ・ 灣仔三聯書店「文化‧生活薈」 · Sun 13 Sep 2026, 16:00–17:00 · Joint Publishing (Wan Chai), Cultural and Lifestyle Centre
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🗓 9月23日（週三）晚上 7:00–8:00 ・ Zoom 網上舉行 · Wed 23 Sep 2026, 7:00–8:00 pm · Online via Zoom
立即報名 RSVP →🗓 10月4日（日）16:00–17:00 ・ 誠品生活尖沙咀店「MINI FORUM」 · Sun 4 Oct 2026, 16:00–17:00 · eslite spectrum Tsim Sha Tsui, Mini Forum
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🗓 10月14日（週三）7:00–8:15pm ・ 油麻地中華書局二樓（第17期「似曾相識的香港」講座系列） · Wed 14 Oct 2026, 7:00–8:15 pm · 2/F, Chung Hwa Book Co., Yau Ma Tei · Chung Hwa "Hong Kong Déjà Vu" Talk Series, Session 17
✉ 立即報名 RSVP →📍 1D-C02 中華書局攤位 ChungHwa Book Booth
焦點 HIGHLIGHTS首個公開簽名場，於中華書局攤位為讀者逐本題字，與親友、讀者面對面見證《道譯有道》面世的一刻。
The book's first public signing — personalising copies at the Chung Hwa booth and celebrating the launch with readers in person.
▶ 重溫花絮 Watch highlights →
📍 S226–227 會議室 Conference Rooms
焦點 HIGHLIGHTS與其他新生代作家同台對談「新生代在寫甚麼」，從翻譯、身份到城市書寫，分享以譯者之眼閱讀香港的角度。
Shared the stage with fellow emerging authors, speaking on translation, identity and writing the city.
▶ 重溫花絮 Watch highlights →
📍 1B-E16 香港青年協會攤位 HKFYG Booth
焦點 HIGHLIGHTS於青協攤位輕鬆開講創作背後的故事——由「砵典乍」到「語言化石」，細說藏在譯名裏的香港。
A relaxed sharing on the stories behind the book — from "Pottinger" to "linguistic fossils," the Hong Kong hidden in its translated names.
▶ 重溫花絮 Watch highlights →
《道譯有道》登上中華書局官網首頁 Banner、熱門搜尋及暢銷書榜（24.08.26）
《道譯有道》入選中華網店「2026 新書巡禮」精選 8 折書單（14.08–06.09.26）
一本 My Book One「語言學習周」——《道譯有道》單本 9 折、2 本或以上 85 折（05–09.09.26）
實體及網上均有發售，定價 HK$148。Available in stores and online.
配合新書設計的限量紀念品，僅於發佈活動致送。Limited-edition launch souvenirs.
以中英街・宋皇臺花園手繪線稿為題，側印「道譯有道」直排書名。
Featuring the hand-drawn Chung Ying Street × Sung Wong Toi Garden line art, with the vertical title 道譯有道 down the side.
插畫取自本書章節扉頁，由作者親繪
Illustration from the book’s chapter frontispieces, hand-drawn by the author.
54 × 90mm，正面香港城市手繪圖，背面署「兆元Tera」。
54 × 90 mm — a hand-drawn Hong Kong cityscape on the front, signed 兆元Tera on the reverse.
插畫取自本書章節扉頁，由作者親繪
Illustration from the book’s chapter frontispieces, hand-drawn by the author.
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你的資料已收到，兆元會與你保持聯繫。Your details have been received — I'll be in touch.
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